Challenge

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Blue Yonder's global sales teams needed creative support to assist in all manner of sales efforts, from simple logo requests to multi-million dollar deals...and needed it FAST. The creative team, given its finite resources, struggled to deliver the myriad of requests received on a daily basis. The "ask-receive" model simply wasn't moving fast enough, forcing the sales teams to create their own materials - often resulting in off-brand and misguided communications.

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Solution

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Create a self-help digital hub where sales associates (and the company at large) could quickly find, download and use a trove of branded materials, from ppt presentations to email templates, collateral, social graphics and more. Instructional guides and video tutorials were also created to bridge the knowledge gap where needed. 

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Results

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• Reduced creative team requests by roughly 26%, allowing creative resources to be deployed against larger/longer-term campaign initiatives.

 

• Increased speed-to-delivery of support materials, enabling a more nimble global sales force.  

 

• Improved brand continuity and consistency across teams in NA, EMEA, India, LATAM, and APAC. 

 

Current iterations of the site are being linked to SalesForce to create a powerful and globally accessible sales and brand-activation tool. 

 

Creating clarity from chaos.   

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