Challenge

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Luminate Control Tower, JDA's brand-new signature offering, was a fantastic product...that nobody knew about. Our job was to get the message to key decision makers, ensure it was looked at, and ultimately close deals.  

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Solution

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Nothing grabs attention like the King. The keystone of the effort was a direct mail piece featuring a limited-edition Elvis bobblehead. The offer and key product benefits were delivered via an "Enquirer" type gossip rag - building an engaging story that directly spoke to the products main benefit. All communications drove to a dedicated landing page for offer details,  additional product features/benefits and related resources.     

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Results

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• Delivered two new customers to date (and counting) totaling over 2 million in revenue. The campaign also won a few design awards, and while that's cool, closed-deals and big numbers that directly affect the bottom line were the results needed. 

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Driving results - one landing page, email, and bobblehead at a time.  

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