Global creative operations
Strategic vision and global leadership
Challenge
How do you effectively deploy a global creative team to move business forward when work-starts and requests consist of a cryptic email at best?
The answer is, you don't.
Solution
Envision, staff, and bring to life, from the ground up, global creative operations that incorporates best-in-class project management software, digital asset management, brand resource access, and a management team seasoned in the high-pressure, high-volume creative agency model.
Results
-
Aligned all global creative resources to one integrated approach, process, and platform, increasing project capacity by over 30% while requiring no additional headcount.
-
Maximized resource allocation with deeper project insight, allowing for the right resource to be applied to the right project, at the right time - while providing flexibility to adjust in a fluid environment.
-
Decreased SLAs by almost 20%, creating a more nimble team to expedite delivery of campaigns and other sales support to the "front lines."
-
Fostered stronger cross-team collaboration and success, helping project requesters better understand their marketing objectives with clear work-start templates, work orders, proactive /regular communications, and overall process.
Creating clarity from chaos.